Mmustin's Blog

November 18, 2010

Course Portfolio

Filed under: Uncategorized — Michelle M. @ 12:25 am

Here is the address to my course portfolio:




Final Project

Filed under: Uncategorized — Michelle M. @ 12:01 am

Here is the link to my final project, also on wordpress:


November 3, 2010

Progress Report 2

Filed under: Uncategorized — Michelle M. @ 11:15 pm

What did you accomplish last week?

I was able to start posting new entries onto my page and much to my own surprise able to incorporate more videos than I initially expected.

What are your goals for next week?

I would like to finish posting all of my content and then concentrate on the aesthetic of the overall blog.  Making it more navigable and cohesive.

What’s going well?

I have found myself better using the coding and embedding for the videos.  I also have found placing the content into my posts easier with the sites ability to offer the quick edit feature.

What’s not going well?

I’m still a little unsure about the structuring/organization of the content.  Like the google health information and it’s applicability to a number of the pages.   Also, I’m starting to think that my site may be off-putting because it is so text heavy.  Perhaps it would be best to incorporate more graphics to post and set as a back drop to the content.  That could be something accomplished later and fall into the category of aesthetic focus, but also could effect the content.

What help do you need from classmates and the instructor?

Figuring out what would be best for the organization of the content.  I’m starting to think I should go over the sites and apply within the posts the categories that are currently my pages.  Maybe this would be more fluid in the reading of the content.

October 27, 2010

Progress Report

Filed under: Uncategorized — Michelle M. @ 11:21 pm

The following is an update on the final project in progress….

What did you accomplish last week?

Last week I was able to establish that there were changes needed for my project.  Some of those entailed the fact that it would better serve my timeframe to have a blog instead of a website, also that I should try and incorporate more images, another was for me to start with a history of how medicine has started with text and image and has evolved from that point.

What are your goals for next week?

I hope to have all of the content posted for next week.  I would like to be able to send the blog to my friend who is a VA hospital administrator for him to look over and point out if there are any problems with the blog (looks unprofessional, not clearly structured, etc.) so then I will be able to make those changes to enhance the final project.

What’s going well?

Well, most things are going well, finding the information has been relatively easy.  And for the most part the creation of the blog itself has been not as difficult as I would have expected it.  Though there’ve been some smaller snags (but those are fixable).

What’s not going well?

I’m about to structure my research to fit the pages that I’ve created on the blog.  This is difficult because, I think that ideally speaking, it would be best to have each of the “topics” covered as they pertain to each category that I’m covering.  Or it may be more concise to apply it to a specific category and talk about it more in-depth.   That is kind of the hitch so far.

What do you need from classmates and the instructor?

Well, I need your opinion, how would that best be structured whilst maintaining a clear voice to my audience?  Would it be better for me to discuss each site by running it through each category (they don’t always apply and it could even be redundant in some cases for me to do this).  That’s where I’ll need some help.

October 5, 2010

Project Proposal

Filed under: Uncategorized — Michelle M. @ 3:33 pm

When it comes to speaking about new media, I haven’t heard much regarding its affect on medicine and the medical community.  We, in the United States, readily expect new technological advances in the field but often, unless we’re doctors or nurses, etc., don’t understand what technology is used for the ends and means.

After speaking to friends working in biomedical engineering, as a hospital administrator, and another who is pre-med, I’ve found that there are advances that are being embraced as medical structures, but when applying the new media aspect, the older medical community shuns the technology. Gunther Kress states, “differentiation in possibilities of access are being newly configured by social factors which had not been so significant before: for instance, age as generation, or region, playing unexpectedly significant roles, layered on top of the still active traditional factors such as class” (23).  This is of course most, an issue that arises in the age factor. This presentation will use remediation in order to keep the attention of those less familiar or opposed to the use of understanding changes of medicine through an online medium.  Since according to Wysocki, “Readers respond strongly to the way documents look.  Certain features will trigger positive first impressions: text handsomely arranged under clear headings; pages that look open and inviting with lots of white space; straightforward typography without excessive boldfacing, italicizing, or underlining.  Readers also respond emotionally to graphics and to colors” (137).

My question is: How has new media affected the medical field?   Most of the new media is directed more at the patient than it is for a doctor-patient partnership.  With generation Y entering into the medical field, it brings new media with it, by the particular of social media.   My proposal is to create a web-based presentation that would inform my audience of which would be, doctors, nurses, paramedics, medical professors, interns, and hospital administrators, and inform them of the variety of ways that new media is entering the field in terms of the engineering technology, websites that offer records keeping and lab work, ethical issues of social media, and the potential to use new media to help improve individual health. This presentation will employ multimodality by generating a collective that, “communicates ideas, messages, and information” which would in-turn, rely “more on the mode” ergo, the presentation, to “deliver these messages.”

Please do note that this is a draft and any suggestions for tweaking my goal would be appreciated.

September 29, 2010

Response to Claire Lauer Reading…

Filed under: Uncategorized — Michelle M. @ 9:44 pm

Claire Lauer’s article Contending With Terms: “Multimodal” and “Multimedia” in the Academic and Public Spheres struggled to give us a clear cut reason as of to why we use the two terms multimodal and multimedia interchangeably.  “Considering the relative newness, in composition, of expanding our notions of text and the technologies we use to compose texts, using terms interchangeably reveals how little consensus there seems to be on what these terms should be used to describe” (229). According to Gunther Kress and Theo Van Leeuwen  modes are ways of representing information.*  Such examples, given by Lauer are: words, sounds, still and moving images, animation, and color. An example that has this is the teaser trailer for a great film by Rodrigo Cortes, Buried:

Whereas, media are “tools and material resources” used to produce and disseminate text.  With examples being: books, radio, television, computers, paint brush and canvas, and human voices (227).

Here is an example courtesy of Stephen Craig Rowe’s blog:

There then is the understanding where multimodal emphasizes the process, which is valued in the academic community.  In opposition to the industrial community that emphasizes the product, multimedia (231).

Though, she is quick to note that they are independent and interdependent of each other (227).

She then concludes that multimodal is a more academic term which should be subjected to staying within the academic field when speaking to a scholarly audience, and that multimedia is on the other hand, more professional and should be used when speaking to those in the public or industrial sphere.

Here is an example of production or multimodality brought to us by digital nation:

Here is an example of the interdependence of multimodality and multimedia:

Here there are many modes used: words, sounds, still and moving images, animation, and color.  Plus the use of the human voice and hand gestures, to create a product, the commercial, for an all encompassing medium, the computer.

I think that Lauer’s insistence on using the terms according to the audience perpetuates the ignorance of the actual definitions of the terms.   They should be used in accordance to how they actually perform their function.

September 23, 2010

The McCloud Project

Filed under: Uncategorized — Michelle M. @ 1:44 am

7 ways in which text and image interact according to Scott McCloud.

1. Word Specific (Picture by Daisy F.)

2. Picture Specific

3. Duo Specific (By Daisy F.)

4. Additive (First of Additive by Daisy F.)

5. Parallel

6. Montage (By Daisy F.)

7. Inter-Dependent

September 14, 2010

Chicago is a New Media City…

Filed under: Uncategorized — Michelle M. @ 3:19 pm

This decision was difficult to come to.  With many examples of typography and many more of multi-modality, the evolution of the city is steering much stronger toward the mode of New Media.  It is hard for us to imagine a new restaurant or any business for that matter opening up in The Loop and not having a website.  In the book Multimodality: A Social Semiotic Approach to Contemporary Communication, the author, Gunther Kress states, “they [the distributions of power, authority, and authorship] will continue to have shaping effects on forms, processes and hence on the formation of identity and subjectivity…they are expressed, among many others, in metaphors such as (hyper) links, webs, networks as well as in new forms of text-making under new conditions of authorship” (21). 

These new conditions of authorship allow not only for the elite and most privileged of society to control what is being communicated in the world, but also the common citizen and with such a large collective is able to make New Media into a standard of communication.  “To insist that ‘the social has priority’ is to say, above all, that the forms, the processes and the contents of communication are social in origin, they are socially shaped; that communication is embedded in social environments, arrangements and practices; that communication is itself a form of social action, of social work; and that communication is always a response by one participant to a prompt by other participants in social events” (35). 

This is best manifested in the popularity of websites that focus on the individual to prompt or receive responses from other individuals or small groups.  Examples such as, YouTube, which has the slogan, Broadcast Yourself or Twitter’s What’s Happening? which have the principal aim of short and very personal communication, even if that prompt is directed not as conversation but to the public.

The trend in today’s Chicago is to get on the bandwagon of social networking and to project to the public how one can gain knowledge.  With everything from to the extension of communication is going from mass where it is protruding out to the people to distinct where the individual must seek out such knowledge.

On the side of the milkman’s truck he has this old-timey picture and slogan, as well as….

Which acts as a prompt to the viewer to seek out more knowledge of the Dean’s Milk brand.

Halo, men’s clothing store would like you to know even when they’re closed you can still have an interaction with them via the world wide web.

And if you’d like to check them out from the comfort of your own home be sure to visit them on their website.

et cetera…

et cetera….

The fact of the matter is that New Media is slowly, but steadily, permeating throughout the city.  Think about what you do/see in your morning commute.  How many people have ipods and gps docs in their cars?  How many people do you see with white earbuds inside their heads, texting, or even e-mailing from their i-phones on the trains and buses?  Don’t you make it a priority to check your e-mail at least at some point in the day?  Combine these ideas with the 2.8-some-odd million people living here and you cannot ignore the hold it has.  After all, a city is not a city without citizens.

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